The Product Marketing Manager: Responsibilities and Best Practices in a Technology Company

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(as of Sep 21, 2023 03:45:14 UTC – Details)

The Product Marketing Manager plays the crucial role of defining the positioning, messaging, and unique selling proposition of a product or product line. This involves taking detailed and technical product information and distilling it into key marketing and sales messages as well as working among several teams in an organization to plan and execute product releases and launches. This book is a must-have for anyone who works as, or with, a Product Marketing Manager. It not only explains the role but focuses on practical applications of the information presented and ties everything together with entertaining life lessons and anecdotes collected through years of experience by the author as well as interviews with his colleagues and other industry experts. If you are considering a career as a Product Marketing Manager, are new to the profession and looking for guidance and clarification, already have many years of experience in the role and are looking for new inspiration and ideas, or are interested in learning what a Product Marketing Manager colleague of yours is responsible for within your organization, this book is for you.

Publisher ‏ : ‎ Independently published (October 24, 2017)
Language ‏ : ‎ English
Paperback ‏ : ‎ 123 pages
ISBN-10 ‏ : ‎ 1973317036
ISBN-13 ‏ : ‎ 978-1973317036
Item Weight ‏ : ‎ 5.6 ounces
Dimensions ‏ : ‎ 5 x 0.28 x 8 inches

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