(as of Sep 28, 2023 04:37:27 UTC – Details)
Everything seems to be moving to the cloud these days—and digital marketing is no exception! Salesforce Marketing Cloud For Dummies guides you through the use of Salesforce’s exciting suite of cloud-based digital marketing solutions, which have the power to help you plan, personalize, and optimize your customers’ journey. Written by a leader of the Salesforce training and development team, Salesforce Marketing Cloud users will find essential information on using the suite of tools and tips and tricks that only an insider would be able to share. With easy-to-follow instructions, this guide helps you discover how to incorporate your data sets into the tools to create models, campaigns, and customer maps that enable you to create a positive experience for your customers.
As Salesforce.com’s multi-channel digital marketing platform, the Salesforce Marketing Cloud focuses on helping you manage one-on-one customer journeys. Leveraging a variety of features, this suite of tools offers email marketing, mobile marketing, social media marketing, content and messaging, predictive intelligence, and more. Your ability to navigate these features and functions will determine your digital marketing campaign’s success, so it’s critical that you make the most of this tool!
Navigate and manage the Salesforce Marketing CloudDefine and understand your customers’ journeys—and how you fit into themEngage your customers across devices, ensuring consistent communicationUse predictive data to optimize engagement
Salesforce Marketing Cloud For Dummies helps you make the most of your investment in the digital marketing world!
Publisher : For Dummies; 1st edition (October 30, 2017)
Language : English
Paperback : 368 pages
ISBN-10 : 1119122090
ISBN-13 : 978-1119122098
Item Weight : 1.06 pounds
Dimensions : 7.5 x 0.75 x 9.25 inches