Network and relationship allocation and identification for the Red Bull Company in Thailand


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Essay from the year 2007 in the subject Business economics – Offline Marketing and Online Marketing, grade: 1st, University of Lincoln (Faculty of Business & Law), course: Global Relationship Marketing, language: English, abstract: This report critically analyses the network allocation and identification for the Red Bull Company in Thailand, and highlights strategic focal net implications in developing this emerging market. The first part of this report will determine major focal networks in Thailand by applying theoretical models to highlight and categorise the most crucial key market domains Red Bull needs to be connected with, while consolidating a position in the Thai functional beverage market. The second part of this essay aims to identify possible strategic implications, in order to build a solid and long-lasting position in the Thai market while collaborating with its potential network constituents. As business networks are getting increasingly important as a powerful tool for strategic business development (McAuley, 2001) and uncertainty attenuation whilst expanding business operations in foreign countries (Hollensen, 2004).

ASIN ‏ : ‎ B007O9BN0G
Publisher ‏ : ‎ GRIN Verlag; 1st edition (July 2, 2007)
Publication date ‏ : ‎ July 2, 2007
Language ‏ : ‎ English
File size ‏ : ‎ 733 KB
Text-to-Speech ‏ : ‎ Enabled
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Not Enabled
Word Wise ‏ : ‎ Enabled
Sticky notes ‏ : ‎ On Kindle Scribe
Print length ‏ : ‎ 34 pages
Page numbers source ISBN ‏ : ‎ 3638825566

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