Motorsports Marketing and Sponsorships: How to Raise Money to Race and Give Sponsors What They Really Want


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(as of Sep 22, 2023 17:30:19 UTC – Details)


The #1 Book on Motorsports Marketing and Racing Sponsorships.

Motorsports Marketing and Sponsorships provides comprehensive outline on how to secure and utilize racing sponsorships. It offers insights and advice from 30 professional racers and marketing executives on creating impactful sponsorship proposals and developing effective brand activation programs.

Key learning areas include:

Designing sponsorship decks and creating compelling proposalsDiscussing the return on investment (ROI) for sponsorsValuing tangible and intangible assetsCreating potent social media and publicity campaignsWorking with agents and agenciesProducing Proof of Performance reportsUnderstanding the distinction between advertising, marketing, and brandingBecoming a successful brand ambassadorPricing sponsorships based on value, not costs

This book features valuable contributions from Sponsorship Directors and Marketing Executives from prominent companies such as Monster, Rockstar Energy, Toyota, Ford, Chevrolet, and more. Additionally, it offers wisdom from professional racers like John Force, Brian Deegan, and Ken Block. It empowers readers to quantify their activities and develop a fair value proposition to attract brands to their racing programs.

Publisher ‏ : ‎ Striler Publishing; 1st edition (August 12, 2016)
Language ‏ : ‎ English
Paperback ‏ : ‎ 244 pages
ISBN-10 ‏ : ‎ 0982879644
ISBN-13 ‏ : ‎ 978-0982879641
Item Weight ‏ : ‎ 1 pounds
Dimensions ‏ : ‎ 6 x 0.55 x 9 inches

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