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Marketing God is a crash course unlike any you’ve had before, meant for Catholic parishes, dioceses, religious orders, Catholic organizations, start-ups, apostolates, and anyone who is passionate about their Christian faith and looking for ways to share it effectively.
Donna Heckler, a global marketing executive who has served a variety of multibillion-dollar organizations with names you know, offers her winning strategies and critical corporate marketing insights to faith-based organizations to help them build their brands and craft messages that are relevant, meaningful, and true.
This primer on effective marketing and communication in the context of faith includes:
Forty identified corporate strategies that are most critical to faith-based organizationsA no-nonsense approach to marketing, branding, and positioning your parish or organizationSimple strategies you can start using todayScripture references that help illustrate the strategiesA handy glossary of marketing terms for the non-marketer You will learn (and quickly) that marketing is not a bad word for Catholics-or for any Christians. It’s a concept, complete with a series of tactics, that can be employed to help further the Kingdom.
From the Publisher
A must read for anyone involved in the work of the Church
The most important outcome of marketing is loyalty. For us, that means leading people to be loyal to God.
I hope Marketing God provides those sharing the Good News with tools that are relevant in today’s world. I hope that through this book, those of us focused on sharing faith can help more people become loyal to God.
Here are some of the people I had in mind when I wrote this:
Pastors and deacons Ministry leaders Volunteers Parish or ministry teams Seminarians Anyone involved in spreading the Good News
The premise of this book is very simple.
Marketing is not a bad word for sharing our faith.
As a deeply committed Catholic, I have long wondered what could happen in our Church if we applied the science of marketing to faith, to God. Would the strategies work? Could those in ministry and pastoral positions use the tools that succeed in marketing to build God’s kingdom? Could these strategies help us in our work of saving souls?
Forty identified corporate strategies that are most critical to faith-based organizations A no-nonsense approach to marketing, branding, and positioning your parish or organization Simple strategies you can start using today Scripture references that help illustrate the strategies A glossary of marketing terms for the non-marketer
“Donna A. Heckler’s book is so badly needed. We are, after all, the Lord’s hands and feet, and Marketing God can help any ministry, diocese, or individual take some major marketing steps in the right direction.”
— Teresa Tomeo, media expert, motivational speaker, best-selling author, syndicated Catholic talk show host
“Donna A. Heckler’s helpful examples and observations on how successful brand development and management can be applied to evangelization efforts make this a must-read for anyone involved in the work of the Church.”
— Alan Napleton, president of the Catholic Marketing Network
“Donna A. Heckler provides those ministering in the Church real insight to how we, as Church, can build relationships that reveal God’s everyday presence. Her approach of providing a lot of ideas in a simple-to-follow format challenges the reader to take some simple steps in ‘marketing God.’”
— Fr. Ed Pratt, Pastor at Church of the Ascension, Kettering, Ohio
“How do we get the Catholic message across in this secular age? Donna A. Heckler suggests we ‘fight fire with fire’ [and] lays out a detailed plan applying the best the world has to offer to promote the Good News.”
— Sr. Mary Lea Hill FSP, writer, editor, and author of Prayer and You: Wit and Wisdom from a Crabby Mystic
Publisher : Our Sunday Visitor (August 22, 2019)
Language : English
Paperback : 128 pages
ISBN-10 : 1681924005
ISBN-13 : 978-1681924007
Item Weight : 8 ounces
Dimensions : 5.4 x 0.3 x 8.4 inches